Don’t be evil.

My buddy Roberto sent me this link recently from the "Letter from founders Larry Page and Sergey Brin, which was published in April 2004, as the group announced its move to public ownership."

"Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company."

I feel this captures well the reason why I try to "do the right thing" with everything in my life. "If you don't stand for something, you can fall for anything," said Tracy Mourning as she introduced Barack Obama at the Mansion event last weekend.

I will stand for this.